Ingambaigishushanyo mboneraIrashobora kuzamura ibintu bisanzwe bya buri munsi mubicuruzwa bito bihenze, bigaha abaguzi uburambe bw '' kwakira abashyitsi '.
kura ibirometero
Igishushanyo mbonera no gukwirakwiza amakuru birashobora guhindura ibicuruzwa bisanzwe "ibiryo" bikurura abaguzi.
Ibicuruzwa bisanzwe bihinduka impano, guhemba abaguzi mugihe cyo kwinezeza.
Iyi ni imwe mu nzira zizwi cyane kuri TikTok: kwihesha agaciro kubera kurangiza imirimo hamwe no kugura ibintu bidasanzwe. Kuri Generation Z irwana no guhangayikishwa n’imibereho y’isi y’icyorezo, ibintu bimwe na bimwe byo gukura (hamwe n’imihangayiko iherekeza) birashobora kugorana, kuva kubonana n'abaganga kugeza gufungura konti muri banki. Aba baguzi bakiri bato bakunze gushaka imiti yo kugurisha kugirango bashishikarize guhangana niyi mirimo itesha umutwe no kubungabunga ubuzima bwamarangamutima.
Muri iki gihe umuco wo kwakira abashyitsi, nubwo umufuka ukomera, abaguzi baracyafite imiti ivura ibicuruzwa, bahanze amaso ubukungu bwifashe nabi, kandi bakoresha amafaranga arenze ibyo bakeneye. Ariko, ibyo kugura biteganijwe gutanga urwego runaka rwuburambe. Igisekuru Z, abahanga mu mbuga nkoranyambaga, ntabwo bagura ibicuruzwa kubwabo gusa. Bashakisha kandi ibintu bibaha ibyiyumvo runaka kandi bitanga ubwiza bushobora kugaragara kumafoto na videwo - cyane cyane mugihe cyo guterana amakofe.
Ntabwo ari ibanga ko igishushanyo mbonera gishobora kugira ingaruka ku byemezo by’abaguzi, kandi abaguzi ubwabo bazi ko gupakira ari ngombwa. Abashakashatsi bo mu itsinda rya Quad's Package InSight bakoresheje gukurikirana ijisho hamwe n’ibitekerezo byujuje ubuziranenge kugira ngo bakore iperereza ku buryo gupakira bigira ingaruka ku myitwarire yo guhaha. Ibyatanzwe muri ubu bushakashatsi byerekana isano ikomeye hagati yo gupakira no gufata ibyemezo byo kugura. Mubyukuri, nubwo 60% byabitabiriye ubushakashatsi bwinzoga zubukorikori bwa Package InSight 2022 bavuze ko gupakira byagize ingaruka nziza kubyemezo byabo byo kugura, amakuru yo gukurikirana amaso yemeza ko gupakira bishobora kugira ingaruka zikomeye kumyanzuro idasobanutse.
Mugushimira imbaraga zikomeye zo gupakira no kwerekana ibicuruzwa muburyo butanga uburambe bwingirakamaro kandi butera imbere, ibicuruzwa birashobora kwerekana umwuka wimyidagaduro udafite ibiciro bihenze kandi bikurura abakoresha 'kwakira abashyitsi'.
Igishushanyo cyiza cyo gupakira no guhererekanya amakuru
Irashobora gutuma ibicuruzwa byawe byumva bidasanzwe
Kugirango ufatwe nk'ibyishimo, ibicuruzwa byawe bigomba kugira isura nziza. Ibicuruzwa birashobora gukoresha ibishushanyo mbonera no gukwirakwiza amakuru kugirango habeho uburambe bwo guhaha butazibagirana kubakoresha, ukumva ari umunezero mwinshi.
Uburyo bumwe bwo kugera kuriyi ntego binyuze mu gupakira harimo:
Tanga igitekerezo cyiza kubantu
Gupakira neza birashobora gusiga abantu neza. Ibitekerezo byambere bishobora kuba birimo imiterere yihariye; Ibara ryiza palette; Ikimenyetso cya buri muntu, ingero, cyangwa uburyo bwo gufotora; Cyangwa mahmal nka tactile substrate. Izi ni ingero zibintu bishobora gukoreshwa kugirango ibicuruzwa birusheho gushimisha abakiriya.
Hagarara ku gipangu
Igishushanyo mbonera gikwiye gishobora gufasha ibicuruzwa guhagarara neza. Kugira isura nziza kandi ukumva, uhujwe nibikoresho bikwiye hamwe na palette ishimishije, birashobora kuba ikintu cyerekana abaguzi mugihe bafata ibyemezo hagati yibirango bihatana. Gukoresha ubuziranenge bwo hejuru cyane cyangwa ibikoresho bya satine byo kwisiga cyangwa bombo nziza, kandi birashoboka ko uhindura amabara ya Pantone azwi cyane nkibara ryumwaka Peach fuzz, birashobora guhindura itandukaniro hagati yo kwishimira nibintu bisanzwe.
Teza imbere amakuru nyayo
Kohereza amakuru nigikoresho cyingenzi kubirango byerekana uburyo bwiza. Imvugo yo gupakira ibicuruzwa igomba kubyutsa umunezero, ubuntu, kwishimira, no kwidagadura mubaguzi. Ibi bizareshya abaguzi kubona ibicuruzwa nkibinezeza kandi bakunda kubigura kubwimpamvu zihesha inyungu.
Tanga abaguzi bafite uburambe
Ibidandazwa birashobora gukurura abaguzi kubicuruzwa bifatika, bityo bikazana uburambe butazibagirana. Gupakira hamwe namabara meza, imiterere yihariye, hamwe nubwenge bwihuse bwihuse (QR) kode irashobora kuzana abaguzi muburambe bwo guhaha. Mugukurura abaguzi, ibirango birashobora gukurura abaguzi bisanzwe kugura ibicuruzwa nkabashitse vuba.
Muri 2024, ibirango bigomba gukoresha neza ibyifuzo byabaguzi kubintu bito byiza. Impuguke mu by'inganda ziteganya ko inzira yo "kwakira abashyitsi" izakomeza gukurura umwaka wose. Kugirango ushyire mubikorwa iyi nzira muburyo bwo kwamamaza ibicuruzwa, ibicuruzwa bigomba kwibuka gukoresha ibikoresho bafite kandi bikarekura ibihangano byabo kugirango bigaragare. Binyuze mu myanya ikwiye, igishushanyo mbonera, no gukwirakwiza amakuru, ibirango birashobora kubyutsa amarangamutima no kuzamura ibicuruzwa kugirango bigaragaze umwirondoro muto "udukoryo".
Igihe cyo kohereza: Nzeri-13-2024
